This EV charger product page by Voltpost is one of the best I’ve seen so far.
A seed-stage startup that raised $4.9M in August 2024, Voltpost converts lampposts into EV chargers — nixing the long, expensive construction process it usually takes to expand the charging network in our cities.
Here’s 7 reasons why I like the Voltpost “Solution” webpage:
✅ Opens with a clear description of the problem + the future with their solution (“The primary EV adoption barrier is the lack of convenient charging.”)
✅ Supports the problem and solution statements with simple visuals
✅ Shows how fast the product is to install through animation
✅ Answers practical, logistical questions upfront (“Reduce cost with 1-hour setup” and “Host 2 or 4 chargers tailored to your needs and the environment” and “Save 25%-85% of costs compared to standalone chargers.”)
✅ Clarifies the use case for these chargers (“A modern, elegant design for curbside and parking lot EV charging.”)
✅ Features 2 case studies with high-profile early adopters (i.e. Detroit and NYC)
✅ Closes with a simple lead capture form with only 2 fields to fill in
If I had to make 2 changes?
1️⃣ Elaborate on Voltpost’s unique solution — in case site visitors haven’t already explored other pages explaining it. (i.e. Voltpost enables cities and businesses to meet the growing demand for EV charging by retrofitting existing lampposts with charging hubs.)
2️⃣ Integrate Voltpost’s unique graphic style they used in the “Find Voltpost Everywhere” section into other graphics/visuals for continuity.
Too many EV charging webpages focus on technical specs, but Voltpost gets straight to the point — clearly communicating the problem and the perks of their solution. This webpage makes it easy to understand why Voltpost is a game-changer for urban EV infrastructure.
Incredible work, Voltpost!
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Brand: Voltpost
Year: 2024
Creative: Voltpost Design Team – Jeffrey B. Jones & Yerin Cho
Founders: Jeff Prosserman & Luke Mairo
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