Marketing Inspo: The Voltpost Solution Product Webpage
This EV charger product page by Voltpost is one of the best I’ve seen so far.
How often should your climate tech startup rebrand?
“How often should our climate tech startup go through with a full rebrand?” 👨🎨 I get this question especially from startups that […]
Here’s why climate startups shouldn’t build their sales team first . . .
Most climate tech startups don’t realize traditional sales is dead. 🧟♂️ At least, they’re not taking this into account when they structure […]
10 signs leadership at your climate startup doesn’t get marketing
These are 10 scary signs the leadership at your climate tech startup doesn’t *get* marketing. 🎃 1️⃣ The company is in Series […]
What climate startups do with marketing during Series A will make or break them
I studied 105 climate tech startups to see how they’re typically growing their marketing teams. But here’s what this chart DOESN’T show. […]
This 1 mistake will destroy your climate startup’s marketing efforts
Here’s the #1 mistake I see early-stage climate tech startups make (that will also destroy their marketing efforts) . . . ✖ […]
The best climate tech brands produce the highest investor return
❌ Ultimately, marketing for your climate tech company isn’t an expense. ✔ It’s an investment. Because marketing is, in large part, about […]
The challenge with climate tech: Business don’t actually want to save the planet
Here’s the hard reality about climate tech… Businesses DON’T buy climate tech because they want to save the planet. 😯 That might […]
How much should early-stage climate startups spend on marketing in 2024?
How much money should early-stage climate tech startups spend on marketing? 💰 You won’t get a clear-cut answer anywhere. But here are […]
Your climate startup’s brand is even more valuable than your product
“Let’s just focus on building the product first.” Many climate tech startups start out with this philosophy. So the company throws all […]
35% of climate startups will fail (if they skip this marketing step)
Most climate tech founders are holding up their product to an empty room. 🤦♂️ But why? The company skipped product marketing from […]
Most climate startups get the first marketing hire all WRONG
Who gets hired first at the typical climate tech startup? 👨💼 👩💼 When I look at startups that have been in the […]