Your climate tech company isn’t the only one doing what you do anymore.
That’s why your unique value proposition (UVP) matters now more than ever, as the climate tech industry is becoming more and more saturated and, consequently, more and more competitive.
In fact, the global number of tech companies addressing climate change in some form or another has increased by 27% since 2010, according to Tech Nation’s 2022 “Climate Tech Report.”
So chances are, your company’s no longer (or never was) the only one selling your specific climate tech solutions.
Which means it’s more important than ever to position yourself in this increasingly competitive market in a way that showcases why your products are more than just good for the planet: they’re better than the competition’s products.
That’s what an effective UVP brings to light.
It should answer main questions like, “What do you sell?” and “Who is it for?” and “How does it help them?” and “Why should they buy it from you specifically?”
Yes, that’s actually quite a lot to cover with not a lot of words.
Ideally, you’ll have a couple of versions of your UVP in different lengths to fit different channels, which will go into varying levels of depth.
Here are a few I personally like to keep on hand:
✅ 100 words or less – The meat of the “About” page on your website
✅ 50 words or less – The “Overview” on your LinkedIn page
✅ 25 words or less – The preview text in Google search results for your website
✅ 10 words or less – The main subtitle text on your homepage (This supplements the next one on the list.)
✅ 5 words or less – The main title text on your homepage (This one will generally be a bit more inspirational and, for obvious reasons, less nitty-gritty.)
A good UVP efficiently captures what’s unique, best, and useful about your climate tech company. And it does that with clear, concise language so it’s really easy to understand.
The power of the UVP is that — amidst an increasingly competitive climate tech landscape — it serves to explain and reinforce to potential leads and customers just what it is that sets you apart.