❌ Ultimately, marketing for your climate tech company isn’t an expense.
✔ It’s an investment.
Because marketing is, in large part, about building your brand. And your brand is literally one of the most valuable assets your company can ever possess.
Here’s the data to back that up:
▶ Intangible assets (including brand) now represent 90% of top companies’ stock market value, according to Ocean Tomo, a part of J.S. Held.
▶ Companies with the best brands produce the highest investor return, according to Interbrand.
▶ The world’s strongest brands also experience the highest revenue growth, according to Prophet.
In short, investing in marketing to build a strong brand for your climate tech company will ultimately pay off.
It will pay off by increasing your company’s valuation, investor satisfaction, and revenue.