How much should early-stage climate startups spend on marketing in 2024?
How much money should early-stage climate tech startups spend on marketing? 💰 You won’t get a clear-cut answer anywhere. But here are […]
Yes, sales cycles are getting longer and longer
When you’re in B2B climate tech, your sales philosophy can’t be “Always be closing.” Here’s why . . . The B2B buying […]
Your climate startup’s brand is even more valuable than your product
“Let’s just focus on building the product first.” Many climate tech startups start out with this philosophy. So the company throws all […]
35% of climate startups will fail (if they skip this marketing step)
Most climate tech founders are holding up their product to an empty room. 🤦♂️ But why? The company skipped product marketing from […]
Most climate startups get the first marketing hire all WRONG
Who gets hired first at the typical climate tech startup? 👨💼 👩💼 When I look at startups that have been in the […]
3 better alternatives for your startup’s first marketer
Here’s an example of the extreme expectations climate tech startups (and other startups ) have for their first marketing hires . . […]
Ask this question to uncover your founder’s hidden desires for marketing
Hey listen, there’s something your climate tech founder isn’t telling you . . . 🤫 They have a specific number in mind. […]
What’s working best in B2B climate tech marketing
What are the marketing channels and tactics that are working best for B2B climate tech companies? Here’s what 20+ marketers in the […]
Finding customers (even in climate tech) is hard
💰 $27 billion was invested in tech startups that died in 2023. 💰 ✔ They had lots of good ideas. ✔ They […]
Start here when you’re writing the job description for your first marketer
🎃 This is scary . . . When I read a job description for a climate tech company’s first marketing leader, it […]
Your climate tech startup isn’t the ONLY one anymore
Your climate tech company isn’t the only one doing what you do anymore. That’s why your unique value proposition (UVP) matters now […]
10 cornerstones for your marketing foundation
Why is marketing a last resort for most climate tech startups? 😤 First, they make a few early sales to the founder’s […]