Start here when you’re writing the job description for your first marketer
🎃 This is scary . . . When I read a job description for a climate tech company’s first marketing leader, it […]
Your climate tech startup isn’t the ONLY one anymore
Your climate tech company isn’t the only one doing what you do anymore. That’s why your unique value proposition (UVP) matters now […]
10 cornerstones for your marketing foundation
Why is marketing a last resort for most climate tech startups? 😤 First, they make a few early sales to the founder’s […]
How to chase away your first marketing hire
If you want to drive away your climate tech company’s first marketing hire, here’s the exact steps to follow: 1️⃣ Tell them […]
6 ways branding can help your climate tech startup meet your goals
So you’re a climate tech startup strapped for cash until your next funding round. Is it really worth it to invest in […]
75% of your climate tech startup’s prospects DON’t want to talk to sales
B2B climate tech startups are building their sales teams first and then adding on a marketer or two as an afterthought. But […]
This is why you’re missing out on so many prospective leads
Your B2B climate tech company is LOSING leads if your entire customer journey depends on the sales team. 😮 See, when I […]