Step #1 to get your marketing strategy off the ground
What’s step #1 for developing your climate tech startup’s marketing strategy? ❌ Conducting market research ❌ Brainstorming marketing campaign ideas ❌ Writing […]
5 tips from Forbes for building your climate tech startup’s marketing team
How should your climate tech startup build your marketing team? Here are 5 tips from Forbes (with bonus tips from my 14+ […]
Where to start for your climate tech startup’s annual marketing plan
Come November, every climate startup is working on their marketing plan for next year. But it’s a headache because . . . […]
Does your marketer need extensive experience in your climate tech sector?
Hey climate tech, marketers really don’t *need* 10 yrs of experience in your sector to be good at marketing for your startup. […]
How often should your climate tech startup rebrand?
“How often should our climate tech startup go through with a full rebrand?” 👨🎨 I get this question especially from startups that […]
Here’s why climate startups shouldn’t build their sales team first . . .
Most climate tech startups don’t realize traditional sales is dead. 🧟♂️ At least, they’re not taking this into account when they structure […]
10 signs leadership at your climate startup doesn’t get marketing
These are 10 scary signs the leadership at your climate tech startup doesn’t *get* marketing. 🎃 1️⃣ The company is in Series […]
What climate startups do with marketing during Series A will make or break them
I studied 105 climate tech startups to see how they’re typically growing their marketing teams. But here’s what this chart DOESN’T show. […]
Climate tech marketing success comes down to this 1 thing
99% of your climate tech company’s marketing problems are caused by this . . . 🙁 Lack of stakeholder alignment. Okay, so […]
This 1 mistake will destroy your climate startup’s marketing efforts
Here’s the #1 mistake I see early-stage climate tech startups make (that will also destroy their marketing efforts) . . . ✖ […]
The best climate tech brands produce the highest investor return
❌ Ultimately, marketing for your climate tech company isn’t an expense. ✔ It’s an investment. Because marketing is, in large part, about […]
The challenge with climate tech: Business don’t actually want to save the planet
Here’s the hard reality about climate tech… Businesses DON’T buy climate tech because they want to save the planet. 😯 That might […]