Hey listen, there’s something your climate tech founder isn’t telling you . . . 🤫
They have a specific number in mind.
For example, this year they might want to:
▶ Hit $4M ARR.
▶ Displace 600K lbs. of carbon emissions.
▶ Sign on 5 new customers.
👨💼 🧠 🔢 Most often, startup founders are thinking in terms of these big-picture company milestones.
That’s what they’re hoping to achieve to feel successful at the end of the day (and keep investors on board).
BUT . . .
If marketing never asks, marketing never knows.
Sometimes, the marketing team is so busy writing LinkedIn posts or updating the website or setting up the event booth that they’ve never paused to ask:
🤔 What’s our big-picture company goal this year?
This question works like magic. 🌟
It can uncover those hidden, unspoken expectations.
More importantly, it can give marketing leaders the clear direction they need to set relevant marketing goals, tactics, and measures of success that clearly, intentionally, and directly support that larger company goal.
🗓 This sets the foundation for building a concrete marketing plan outlining the near-term priorities for the team, as well, and ensuring there’s alignment between leadership expectations and marketing focus.
Maybe the founder hasn’t told you yet . . . but they want to.