These are 10 scary signs the leadership at your climate tech startup doesn’t *get* marketing. 🎃
1️⃣ The company is in Series A or beyond, and there’s only 1 full-time marketer on board (with no plans for expansion).
2️⃣ The annual marketing budget is less than 5% of overall revenue.
3️⃣ The company’s messaging focuses solely on how the product is better for the planet (vs. better at solving the customer’s problem).
4️⃣ Sales and marketing are forced to change their strategy if something doesn’t “work” within 3 months.
5️⃣ Leadership adds 7 new project requests onto marketing’s plate every week (vs. asking for them to provide direction based on real data).
6️⃣ The emphasis for marketing is only all about generating more leads (vs. building a trustworthy brand).
7️⃣ The approvals process for marketing deliverables includes all 14 people in the company.
8️⃣ Leadership pushes back every single time marketing requests to spend.
9️⃣ The company is 5+ years in, and there’s still no clear product-market fit or more defined ideal customer profile (ICP).
🔟 You tell me – what’s #10?