Come November, every climate startup is working on their marketing plan for next year. But it’s a headache because . . . 🤕
1️⃣ Big decisions are still being made
↳ So there’s not a firm company budget yet.
2️⃣ The marketing hat-wearer has limited past marketing experience
↳ So they struggle to estimate resources needed to tackle projects.
3️⃣ Leadership has been disappointed with marketing outcomes in the past
↳ So they feel hesitant to spend more.
Honestly, I wouldn’t blame anyone for just shrugging and giving up on drafting a marketing plan. 🤷🏽♂️
But for those who can push through, there’s a big reward at the end:
📝 Because marketers who proactively planned their marketing were 331% more successful than those who winged it (based on Coschedule’s “2022 Trend Report: Marketing Strategy”).
Need a hand creating your annual marketing plan? Your first step when you work with ICM is to build a concrete marketing plan to outline the most essential goals, projects, and success metrics.
Schedule your Marketing Plan Workshop now.