Prove your thought leadership on timely hot topics — while giving your leads a powerful decision-making tool — with a ready-to-share whitepaper.
Description
With the rise of AI tools like ChatGPT, there’s no shortage of information on any topic you could think of — ready to find with a quick online search. But most of that content is not only poorly written but at times even inaccurate, especially the more niche the topic. That’s why B2B buyers actively seek out, read, and even share white papers relevant to their industry: they want information written by real humans they can trust.
When you partner with Iron Core Marketing, we can work with your team of subject matter experts (SMEs) to unpack their deep expertise and knowledge and capture it in a compelling 5- to 10-page white paper that’s ready to share. Whitepapers are a proven tool for building trust among your target segments, and more than 70% of prospects are even willing to share their contact info to get them, meaning they can become a meaningful source of lead generation for your climate tech startup.
How We Help
- Define the project scope.
- Create an outline for the whitepaper.
- Review existing materials and/or interview internal SMEs to gather information.
- Conduct in-depth research.
- Complete first draft of the whitepaper.
- Manage feedback and comments.
- Complete second draft of the whitepaper.
- Manage feedback and comments.
- Finalize and share the whitepaper.
- Recommend methods for promotion and/or support promotion.
Work Sample
Testimonial
