Right now, you might feel like you’re being pulled in 100 different directions, wondering exactly where to start with marketing for your climate tech startup. And that long marketing to-do list just keeps growing by the day.
That’s why we offer Fractional Marketing Leadership: so non-marketers at climate tech startups can finally offload the increasingly hefty chore of marketing. As your experienced marketing leader, we’ll take ownership of leading the creation and execution of a clear marketing plan that supports the goals of your current funding stage.
So you’ll have a dedicated expert to help prioritize the most impactful marketing initiatives and feel a sense of relief and accomplishment as you meet your brand awareness, lead generation, and revenue goals.
How It Works
- Step 1 - Set up and attend your initial Coffee Chat. This will allow us both to get a sense if it's the right fit.
- Step 2 - Get familiar with ICM by diving into your customized welcome packet. We always recommend sharing this with other relevant stakeholders to bring them aboard.
- Step 3 - Set up and attend your Marketing Plan Workshop. Here, we'll focus on understanding the context of your current marketing efforts and needs. (Don’t worry: we'll guide you through a series of questions to help get everything out of your head and onto paper.)
- Step 4 - Review your proposed marketing plan and share any relevant feedback to help us finalize it for you.
- Step 5 - Breathe a sigh of relief as we get started leading marketing for your startup!
More Details
- Key Deliverables: Comprehensive marketing strategy; Marketing plan;
Deliverables to meet marketing goals - Consultation Frequency: Up to 7 check-in consults (per month)
- Pricing: $167 (per hour)