This 1 mistake will destroy your climate startup’s marketing efforts
Here’s the #1 mistake I see early-stage climate tech startups make (that will also destroy their marketing efforts) . . . ✖ […]
The best climate tech brands produce the highest investor return
❌ Ultimately, marketing for your climate tech company isn’t an expense. ✔ It’s an investment. Because marketing is, in large part, about […]
The challenge with climate tech: Business don’t actually want to save the planet
Here’s the hard reality about climate tech… Businesses DON’T buy climate tech because they want to save the planet. 😯 That might […]
How much should early-stage climate startups spend on marketing in 2024?
How much money should early-stage climate tech startups spend on marketing? 💰 You won’t get a clear-cut answer anywhere. But here are […]
Yes, sales cycles are getting longer and longer
When you’re in B2B climate tech, your sales philosophy can’t be “Always be closing.” Here’s why . . . The B2B buying […]
Your climate startup’s brand is even more valuable than your product
“Let’s just focus on building the product first.” Many climate tech startups start out with this philosophy. So the company throws all […]
35% of climate startups will fail (if they skip this marketing step)
Most climate tech founders are holding up their product to an empty room. 🤦♂️ But why? The company skipped product marketing from […]
Most climate startups get the first marketing hire all WRONG
Who gets hired first at the typical climate tech startup? 👨💼 👩💼 When I look at startups that have been in the […]
3 better alternatives for your startup’s first marketer
Here’s an example of the extreme expectations climate tech startups (and other startups ) have for their first marketing hires . . […]
Ask this question to uncover your founder’s hidden desires for marketing
Hey listen, there’s something your climate tech founder isn’t telling you . . . 🤫 They have a specific number in mind. […]
What’s working best in B2B climate tech marketing
What are the marketing channels and tactics that are working best for B2B climate tech companies? Here’s what 20+ marketers in the […]
Finding customers (even in climate tech) is hard
💰 $27 billion was invested in tech startups that died in 2023. 💰 ✔ They had lots of good ideas. ✔ They […]