Proterra led the electric bus market in the U.S. up until 2023, with additional business lines in EV batteries and chargers.
Post-IPO, the company was acquired and continues operations under major player The Volvo Group and others.
Deliverables
- Application Webpages
- Company Newsletter [Work Sample]
- Content Plan
- Customer Journey Map
- Email Marketing Strategy [Case Study]
- Messaging & Positioning [Work Sample]
- Nurture Campaigns
- Partner Marketing
- Print Ads
- Product Webpages
- Website Redesign [Case Study]
Key Results
- Contributed to 100% increase in website traffic through targeted SEO efforts and website optimizations.
- Increased valuable online lead generation by 25%, significantly boosting online engagement and sales opportunities.
- Enhanced email marketing performance, increasing open rates from 23% to 39% by leveraging segmentation and strengthened customer journey.
Testimonials
"Celeste is strategic, data-driven, and process-oriented while also showing creativity through her strong writing skills and an eye for design. She is also highly reliable . . . and enjoyable to work with. And I’d be happy to work with her again."
Holly Montalban
Marketing Director
“Celeste's work was super expressive and always on time. She delivered quality projects for the team as we launched new products and services for the commercial EV markets. I would highly recommend her . . . Great team player and the very best attitude. I don’t think she has ever had a bad day!”
John Walsh
Chief Commercial Officer
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