Step #1 to get your marketing strategy off the ground
What’s step #1 for developing your climate tech startup’s marketing strategy? ❌ Conducting market research ❌ Brainstorming marketing campaign ideas ❌ Writing […]
5 tips from Forbes for building your climate tech startup’s marketing team
How should your climate tech startup build your marketing team? Here are 5 tips from Forbes (with bonus tips from my 14+ […]
Where to start for your climate tech startup’s annual marketing plan
Come November, every climate startup is working on their marketing plan for next year. But it’s a headache because . . . […]
Does your marketer need extensive experience in your climate tech sector?
Hey climate tech, marketers really don’t *need* 10 yrs of experience in your sector to be good at marketing for your startup. […]
Climate tech marketing success comes down to this 1 thing
99% of your climate tech company’s marketing problems are caused by this . . . 🙁 Lack of stakeholder alignment. Okay, so […]
Yes, sales cycles are getting longer and longer
When you’re in B2B climate tech, your sales philosophy can’t be “Always be closing.” Here’s why . . . The B2B buying […]
3 better alternatives for your startup’s first marketer
Here’s an example of the extreme expectations climate tech startups (and other startups ) have for their first marketing hires . . […]
Finding customers (even in climate tech) is hard
💰 $27 billion was invested in tech startups that died in 2023. 💰 ✔ They had lots of good ideas. ✔ They […]
Start here when you’re writing the job description for your first marketer
🎃 This is scary . . . When I read a job description for a climate tech company’s first marketing leader, it […]